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InMobi Advertising Revolutionizes DeveloperExperience with StackGen for GCP Workloads

Written by Rin Oliver | Apr 4, 2025 12:00:00 PM

For many organizations, managing cloud infrastructure efficiently can feel like piecing together a puzzle with a million pieces. Developers often face the pain of complex workflows, fragmented version control, and difficult integrations, all of which slow down the development process. InMobi Advertising, a leading global provider of advertising solutions, wanted to build a platform that would allow their internal infrastructure-as-code (IaC) modules, to be used by their developers for deploying  quickly and efficiently without any friction .

Enter StackGen. During a recent meeting with InMobi Advertising, our team demonstrated how StackGen, a GCP Partner, integrated with Google Cloud Platform (GCP), can streamline IaC workflows, eliminate developer bottlenecks, and improve the overall infrastructure management experience. Automating these often complex tasks allows teams to focus on what truly matters: Delivering high-quality applications faster.

“Our goal at InMobi Advertising is to continuously seek ways to improve developer productivity and accelerate time to market by easing the challenges around application deployment across different cloud providers," says Mohit Saxena, Co-Founder and Group CTO at InMobi Advertising. "StackGen helps us create consistent and standardized cloud-agnostic IaC with built-in security, compliance and cost guardrails; this made cloud transformation easy for us and enabled our teams to run our applications across multiple clouds.”

StackGen's Value Proposition 

StackGen’s core value proposition holds true across all cloud platforms, including GCP. By facilitating IaC adoption, StackGen helps organizations avoid the complexity typically associated with managing a compliant cloud infrastructure, empowering developers to work with self-service tools that streamline deployment, improve time-to-market, and enhance disaster recovery strategies. Here’s how StackGen benefits customers on GCP:

  • Cloud-Agnostic Approach: StackGen simplifies the creation and automation of infrastructure-as-code for any cloud provider including GCP, reduces developer burden, and ensures hardened, secure infrastructure from the start. It also provides options to integrate with existing GCP-native tools, improving the overall developer experience.

  • Faster Time to Market: Developers can focus on building applications rather than managing the underlying infrastructure. StackGen facilitates a streamlined deployment process, allowing teams to deploy faster and with fewer manual interventions.

  • Increased Security: With StackGen’s integrated workflows, security is baked into the infrastructure management process, preventing teams from using outdated, vulnerable versions of Terraform modules.

  • Available in the GCP Marketplace: StackGen is now available in the GCP Marketplace, making it easier than ever for GCP users to access and integrate StackGen’s infrastructure automation tools directly into their workflows.

Solving IaC Challenges: How StackGen is Transforming InMobi Advertising's Workflow

InMobi Advertising wanted to streamline the use of  internal IaC modules. Their challenges were centered around version control, security, and ease of use. StackGen is currently working with the InMobi Advertising team to tackle these challenges in the following ways:

  • Development Velocity: Teams wanted to bring their existing IaC workflows to utilize as self-service, as the previous process was manual and prone to errors, which slowed down developers, particularly those without prior experience in IaC or Terraform.

  • Security: Using outdated versions of IaC modules can expose teams to security vulnerabilities. StackGen ensures that only the latest, secure versions of modules are deployed, reducing the risk of security breaches.

  • Developer Experience: With a complex network of internal modules, developers found it challenging to piece together different pieces of infrastructure. StackGen automates the “stitching together” process, significantly reducing cognitive load and accelerating development.

By automating key aspects of InMobi Advertising’s existing workflow, StackGen is currently helping to improve development velocity and simplify IaC implementation. This ongoing process allows InMobi Advertising’s teams to focus more on their core business while infrastructure management continues to be streamlined.

Cloud-to-Cloud Migration with StackGen

For organizations migrating from another cloud provider to GCP, StackGen offers a streamlined approach to infrastructure-as-code translation, ensuring a smoother transition with minimal disruption. While StackGen’s cloud-to-cloud migration capabilities are designed to facilitate rapid "lift-and-shift" scenarios, it’s particularly effective for moving infrastructure from other platforms to GCP. By automatically converting and managing infrastructure code between clouds, StackGen simplifies the migration process, reducing manual effort and minimizing errors.

InMobi Advertising’s Azure-to-GCP migration, for instance, is being supplemented by StackGen’s ability to efficiently translate and deploy infrastructure-as-code in the GCP environment. This approach is helping to streamline the process, allowing teams to focus on optimizing their GCP infrastructure after the migration. Whether for faster deployments or more intricate transitions, StackGen is working to ensure organizations can migrate their infrastructure securely and with confidence, while the process continues to evolve..

The Future of Infrastructure: Scaling with StackGen and GCP

Through its smooth integration with GCP, StackGen is helping developers manage and deploy applications with ease, while maintaining organizational standards, security, and version control. As seen in the case of InMobi Advertising, StackGen is supporting increased developer productivity, improved operational efficiency, and a better experience working with internal IaC modules. By providing teams with enhanced IaC tools, StackGen and InMobi Advertising are working together to shape the future of cloud infrastructure automation and management, helping businesses scale, secure, and innovate more effectively as the process progresses.

If you're interested in exploring the latest trends and challenges in platform engineering and GCP, we invite you to join our exclusive, invite-only roundtable with Google and Thoughtworks. Set for Thursday, April 10 at 4:00 PM Vegas time, this event offers a unique opportunity for high-level discussion and networking. Register today to secure your spot and be part of this important conversation.